How Homebuyers Ask for Green (Without Saying the Word)

| Online course available on-demand |


Refine your marketing approach to helping clients sell, buy or upgrade to a green home.

Overview


Did you know that all homebuyers are actually looking for green homes? Do you know why? Are you prepared to meet your clients green home needs? 

This course will provide multiple opportunities for you to reflect on your approach to serving your clients and helping them sell, buy or upgrade to a 'green' home.

Everyone wants a comfortable, secure, healthy, durable, efficient home. In fact, 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one new home over another.* What realtors need to know is...
  • What are the different ways homebuyers can find/create a green home?
  • Which of these homebuyer desires are most important to focus on?
  • How can I differentiate myself in the market?
Being a green professional means you are ahead of the curve and understand how houses are changing. Attend this training and learn how to upgrade or sell a green home, as well as market yourself as a trusted green professional.

*Source: Energy Pulse 2014 - Shelton Communication Group, Inc

Recommended Audience

Real Estate Professionals
 


Continuing Education

OR Real Estate Agency: 1 CE
Earth Advantage Broker Renewal: 1 CE
Accredited Green Appraiser Renewal: 1 CE
 


Trainers


John Spillman | Earth Advantage | View Bio

 

Learning Objectives

  • Understand the importance of 'green' with today's homebuyers.
  • Learn how to talk about energy and green considering the role emotions play in homebuying.
  • Learn the current green trends in the housing market.
  • Understand the key identifiers and differences between an 'energy efficient' and a 'green' home.
  • Match green features to different homebuyer expectations.
  • Learn how to market a green home and yourself as a green professional.

Cost


$19

General Admission


Questions? Contact us below or call (503) 968-7160.